Holding the Camera

Festival Images Vevey 2020

5 – 27 September 2020

First project unveiled: "Holding the Camera" by Alberto Vieceli

Until the announcement of the full programme in July the first project will be unveiled on the roads of the Vaud Riviera with mysterious giant photographers adorning a Vevey-Montreux-Chillon-Villeneuve transport company (VMCV) bus.

Over the last few days, a surprising bus may have eye-catched local people in Vevey. A public transport bus has been decorated with a selection of images collected by graphic designer Alberto Vieceli, all in the colours of Festival Images Vevey, which will take place from 5 to 27 September 2020.

There are many ways to hold a camera. From the most conventional to the most unexpected, Vieceli presents with his project "Holding the Camera", images drawn from advertising campaigns, instruction manuals and promotional leaflets. The Zurich-based graphic designer creates an inventory of positions adopted when taking a photograph in the bygone analogue era.

He investigates how to look through a viewfinder, how to tilt a camera, how to hold it at waist level, horizontally or vertically…

Both technical and outlandish, these graphic-enhanced archives by Alberto Vieceli will be displayed indoors at the Swiss Camera Museum for Festival Images Vevey in September.