Cash Me Online

Cash Me Online is a satirical project combining photography, performance and social media footage. Amandine Kuhlmann creates a hyper-feminine alter ego that she embodies online and during performances to achieve viral fame. She exaggerates her poses, imitates TikTok and Instagram trends and dramatizes her everyday life to make herself noticed. The artist reappropriates videos, drawing on the suggestions of her algorithm and the female stereotypes portrayed by social networks. These caricatured images reveal the ambiguities of virtual profiles, between the objectification of the body and the desire for individuality. Questioning the impact of social media and the monetisation of the self, the installation presents a reflection to a generation obsessed with their physical and digital appearance.